Author and speaker, Robert J. Morgan, was entering into a new phase of his ministry. He was in need of a new website that would give his user base a place to purchase his books, see his upcoming speaking events, read and listen to his weekly content, watch his video courses, and more. The style of the site needed to be cohesive with the new brand we had developed for him as well.
By studying website analytics and mailing list demographics, we were able to gain a better understanding of Rob's audience. This data allowed us to pinpoint who we needed to keep in mind while designing the site so that we could create an experience that would better appeal to his user base.
Key discussions were conducted which allowed us to:
Once the scope was identified for the new website, I worked on:
Once the design guidelines were set and mockups approved, I moved on to the development phase, which included: