MP Seminars had been creating video training for Logos Bible Software for over 20 years, but was looking to shift to an online subscription model. Our goal was to deliver a platform where users could easily subscribe to this membership site and access training videos on any device as well as be notified when new content was released on the website.
By studying website analytics and mailing list demographics, as well as conducting a survey with existing MP Seminars subscribers, we were able to capture key information about the MP Seminars user base. This data allowed us to focus in on several key user details:
We took this research and used it to develop user personas that would serve as the "WHO" we were building this subscription site for. These personas were used in design processes while mapping out user journeys and also influenced visual design decisions.
Once the scope was identified for the new website, I worked on:
Once the design guidelines were set and mockups approved, I moved on to the development phase, which included:
User interaction is the best way to collect data on what's working and what needs improvement. By having a support channel and talking to people at special in-person training events, we were able to collect data and use that to help inform our iteration decisions. We tried to consistently analyze the service and how functional it to our subscribers