The Free Will Baptist Board of Retirement was in the middle of a rebrand and needed a new website to reflect the updated feel of the brand. Our goal was to design and develop a website that would be easy to navigate, effective at recruiting new members to their financial service, and allow new and existing users a way to discover what else the FWBBR offered as services.
By meeting and collaborating with stakeholders, we were able to get a clear picture of the objective for this website. These discussions were pivotal in understanding who the user demographic would be and what features would be needed in a new website.
By studying competitor websites, we were able to evaluate specific features and whether they should be included on our site. This led us to incorporate features like financial calculators ranging from retirement planning to mortgage loans, as well as some other features.
Once the scope was identified for the new website, I worked on:
Once the design guidelines were set and mockups approved, I moved on to the development phase, which included: