Overview
Below is a collection of logo designs and branding guideline documents I have created. Each new logo is approached in three phases:
Direction & Research
Concept & Refinement
Execution & Delivery
Robert J. Morgan
Robert J. Morgan was beginning a new phase in his ministry and needed an update to his brand to reflect this. We capitalized on his initials and create a simple, fluid mark that would be easily recognizable on its own.
Bluegrass Foundation Repair
Bluegrass Foundation Repair was setting up a new shop in Kentucky, "the Bluegrass State", and needed a brand that locals could trust. With the idea of home protection, we pair the imagery of a home and shield with a sprig of grass to create a completely unique brand that was trustworthy.
Central Oaks Community Church
Central Oaks Community Church was embracing a new vision with its walls and wanted a brand that would help reflect that vision. We used the decorative window display within their church as inspiration for our design. This would connect with its current membership and help draw new attendees.
Bluebonnet Properties, LLC
Bluebonnet Properties, LLC is a commercial real estate company with roots in Texas, whose state flower, "the Bluebonnet", can be seen gracing fields across its great state. We used a simplified design of this flower as the main inspiration for this logo.
Open Therapy
Open Therapy was a concept created that would give therapists a place to network and communicate with other therapists in their area.
Barley Hill
Barley Hill is a farm food and home good producer in Nashville, TN. With inspiration drawn from English and Irish countryside roots, we create a versatile logo that would be iconic and easily recognizable.
Dr. B Family & Cosmetic Dentistry
Dr. Richard Bletzacker DMD, also referred to as "Dr. B" around the office was taking over his practice and wanted to rebrand to help communicate the change of ownership while still appealing to families. We used the shape of a tooth with a "floss-like" B drawn within the shape.
The Bridge Church
A church plant in Fredericksburg, Virginia, The Bridge Church was wanting to brand itself among a community filled with other churches. With inspiration drawn from the Chatham Bridge within the city, this logo was designed to stand out a be a bridge to those seeking a new church.