La Fever1

La Fever3

La Fever4

La Fever5

La Fever6

La Fever2

I had the pleasure of working with Ivan La Fever, a modern pop music musician, with a twist of retro R&B and soul. He had approached me wanting a new logo with the intention of eventually using it on his upcoming EP release.

After much discussion back and forth, we eventually ended up with the identity you see above. The idea of relating his logo back to his music (a little old with the new) I tried to give the typography that same sense of juxtaposition.